Tackling commercialisation and sexualisation of childhood - Mothers' Union asking for your help.

Reg Bailey, Chief Executive of the Mothers' Union, is carrying out an Independent Review to address parents' concerns about the pressures on children to grow up too quickly. Mr Bailey is very keen to hear from parents on this issue and the questionnaire should take about 10 minutes to complete. The views submitted through this questionnaire will help him develop his recommendations which will be published in May. Complete the questionnaire here.

At the end of last year, Mr Bailey, was asked by the British government to chair the Independent Review. This review has been commissioned by Sarah Teather MP, the UK Minister for Children and Families, and is part of a strong commitment made by both British Prime Minister David Cameron and Deputy Prime Minister Nick Clegg to give a real measure of support to family life.

Rosemary Kempsell, the Worldwide President of Mothers' Union said "We are delighted that Reg has been asked to chair this independent review as Mothers' Union is absolutely committed to seeing children as children, not simply as consumers. We have been involved with the welfare of children for many years, but have more recently launched our Bye Buy Childhood campaign in precisely this area because so many parents express their concerns to us."

Learn more about the campaign here, and read the Buy Bye Childhood report here.